The Idea of Social Networking Literature review

The Idea of Social Networking - Literature review Example What is most important to understand is the fact that electronic commerce is now starting to emerge into an entirely new way. The Google Adsense, Craiglist.com has made the advertising cheaper and readily reachable to the targeted audience. The idea of social networking1 added much to this concept as now marketers are targeting such social networking communities to derive strong word of mouth for the products and services they offer. Therefore social networking coupled with electronic commerce not provided an opportunity to meet and broaden the social network of individuals but marketers also tapped a new avenue for marketing the products and services in much unique and effective way. As discussed above that social network are groups who share common characteristics and are willing to formulate common platforms which help them to discuss and share their interests, attitudes, likings, disliking, professional information etc. However, what is critical is the fact that social networks have now emerged in a much broader sense. Information technology has broadened the scope and depth of such networks by providing a cheap alternative to meeting electronically. As a result, not only ordinary social networks such as Facebook emerged but professional social networks have been developed too where professional belonging to the same profession often discuss their ideas and information. While discussing social networking, it is also important to discuss social software, a new word which is re-defining how people tend to meet. Social software has been defined as a set of social tools which allow its users to create, support, manage as well as discover interpersonal relationships. (Teten & Allen, 2005). In an essence, therefore, social software provides an opportunity to support the conversation between the members or groups, create and support the social feedback received during that conversation and finally help the emergence of social networks. This can be achieved either through the formation of personal websites, online forums, instant messengers such as MSN and Yahoo, creating blogs or finally websites such as facebook, myspace etc. Castells define a network society as a society "whose social structure is made of networks powered by microelectronics-based information and communication technologies" (Manuel. Castells, 2004). This very definition hints towards how the information flows with the help of new technologies and subsequently helps to formulate societies which share particular traits or characteristics. One of the commonest characteristics is the use of information technology to get connected with each other. Viewing in that perspective, social networking may also be described as the potential network or electronic societies which allow people to formulate groups that share common characteristics. Â  

Management decisions & control Essay Example | Topics and Well Written Essays - 500 words

Management decisions & control - Essay Example In this line, performance will mean how efficient the school is in using the provided resources, both human and material to produce results that are to be considered closely related to the expected results. The close relationship will result to high performance of the school. In such an environment, the performance will be measured by how well the students are trained to become business professionals and how well they are prepared to face the business environment outside school. Additionally, the use of the available resources and the individual performance of each of the players that makeup the schools determines its performance (Lin & Lee 2011, pp 85-96). Performance of the business school can be brought about by a combination of several factors. It is first important to note that not a single player in the business school is capable of making impressive performance alone. There should be cooperation and collaboration in performance for the overall results to be considered a success. This, therefore, implies that one of the causes of performance in business school is cooperation. According to Berkeley (2007), Cooperation must be present between the administration and the students as well among the managers and the students separately. When there is effective teamwork, each performs at his or her capacity in the institution leading to achievement of a common goal (Berkeley 2007, p 384). Similarly, all operations in the school must be geared towards a common goal that should be emphasized for all to understand. When everyone understands his or her roles and the common goal performance is enhanced. Monitoring and evaluation with a perspective ready to effect change is also necessary to cause performance enhancement. There are various other drivers to performance besides cooperation. First, the business school and all the players in it must be committed towards the achievement of the common goals. Lack of commitment leads to failure in some pillars that